avana LLC

Going Green


This campaign was created for crayola to help bring consumers to them in a time when digital technology is everywhere. Crayola products are not as relevant now that kids have video games, Ipads and cell phones. The challenge was bringing parents and children back to simple ways of entertainment.

One way to hit the consumer was to get inline with an idea that is taking over the world currently. Going Green! Crayola has made several steps to go green so bringing this to the attention to parents will encurage them to purchase the Crayola product over another competitive item.

Branding, Identity, Advertising Campaign